• Your water is disgusting

    98% of water in the USA has dangerously high levels of chlorine, harmful chemicals, toxic metals, and micro-plastics.

    If you don't filter these out - you are drinking these toxins which directly impact your hair, skin, and overall health.

    Your water is disgusting

  • Where do you live?

    We'll show you what’s really in your water

  • Did you know that in New York:

    96% chlorine

    96% of tap water in New York is chlorinated.

    Chlorine causes bloating and nausea.

    85% too hard

    85% of tap water in New York is too hard.

    Hard water contains heavy metals that clog pores and irritate skin and hair.

    97% Harmful chemicals

    New York has high levels of Arsenic, Chloramines, and 287 other chemicals.

    99% Micro-plastics

    New York has ultra high levels of dissolved plastics which are chronically toxic.

    AND MORE...

  • Drinking unfiltered tap water is known to cause:




    Reproductive Issues

    Chronic Diseases

    Neurological Disorders

    Hair Loss

    Thinning Hair

  • Do you filter your drinking water today?

  • What brand do you use?

  • Here’s the truth:
    does a terrible job filtering your water.

    They typically only remove chlorine and some chemicals from your water - leaving behind 300+ other harmful compounds.

    Here’s the truth:
    does a terrible job filtering your water.

  • Here’s the truth: You're damaging your skin, hair, brain and overall health by not filtering your tap water.

    We learned in our lab that the leading filtered water brands (Brita, Zero, Pur) typically only remove chlorine and some chemicals from your water - leaving behind 300+ other harmful compounds.

  • We spent 5 years in a lab prototyping and iterating before we discovered a way to build a water filter that actually works.


  • Introducing the R-01

    The R-01 removes 99.7% of over 360+ contaminants from your water.

    The word’s most powerful filtered water pitcher. All glass + stainless steel, with fully recyclable filters.

    Specifically designed to protect you and your family from: fluoride, chlorine, lead, PFAS, arsenic & hundreds of other dangers, including those ordinary filters overlook.

    Introducing the R-01

  • The R-01 removes 99.7% of over 360 contaminants

    Collapsible content

    Ammonia, Chlorine, Sulfates +

    The R-01 is lab tested to remove 99.8% of Ammonia, Chloramines, Chloride, Formaldehyde, Iodine, Nitrates, and Sulfates.


    The R-01 removes 99.54% Fluoride

    Heavy Metals

    The R-01 removes 99.13% of all metals like: Aluminum, Beryllium, Cobalt, Copper, Lead, Nickel, and Thallium.


    The R-01 removes 99.99% of all microplastics.


    The R-01 removes 99.13% of all pesticides like: Atrazine, beta-BHC, Bromacil, and more.


    The R-01 removes 99.91% of all PFAS including EPFB, NFBS, Perfluorobutanoic acid (PFBA), Perfluorooctanoic acid (PFOA), and more.

  • R-01 Features

    • 12 cup capacity
    • 1 minute filtration time
    • Refillable filter system
    • Extended 100-gallon filter life
    • 90-day money back guarantee

    R-01 Features

  • 100% dishwasher safe

    The R-01 is the only filter pitcher that can be put in the dishwasher.

    This is because it’s the only filter with all glass and stainless steel and no plastic parts.

    100% dishwasher safe

  • Refillable filters

    • No waste 100% recyclable packaging
    • Cheaper than leading filter brands
    • Delivered every 3 months
    • 100% all natural 5-stage filter

    Refillable filters

  • Trusted by 120,000+ customers


    Tina S.

    Verified Buyer asd


    Wow. I’m Impressed

    "“Water taste so much better! Have been using my water pitcher for 3 weeks and truly love it!! Wish I would have bought it a long time ago!”"


    Stevie S.

    Verified Buyer asd


    The best I’ve tried

    "“I really enjoy this quality of the water. I find myself drinking more water then I ever had in the past. The water just taste darn good. Plus knowing that the filter takes the plastic out of the water is an added bonus to removing all the chemicals”"


    Casey J.

    Verified Buyer asd


    Can't Rate This High Enough

    "“After becoming increasingly concerned about water quality when I got pregnant, I took a deep dive into filter research. This by FAR was the most affordable, targeted my main concerns (PFAS, microplastics, lead/heavy metals), and easiest solution I could find. I looked all the way at whole house filters, to under the sink models, bubblers, etc. The water tastes better than any bottled water. We were shocked at the taste, and feel so confident in the filtration and quality of our water! So pleased, thank you.”"


    Dermatologist Jaime

    Verified Buyer asd


    Totally worth it.

    "“Great product! When its uncertain whether tap water (or any other water) has harmful pollutants in it, Afina delivers! A simple to use and highly effective water filtration device for everyday use. I would recommend to anyone who has concerns about the quality of their water.”"

  • FAQ

    If I don’t like it, can I return it?

    Yes. We have a 90-day money back guarantee which means if you don’t love your R-01 for any reason you can return it for free (we’ll pay return shipping) - no questions asked.

  • FAQ

    Is there a warranty?

    Yes. All of our products come with a Lifetime Warranty.

    If you encounter any issues with your R-01 (although you won’t), we'll replace it without any questions asked.

  • Try the R-01 Risk-Free

    Try the R-01 Risk-Free